Unholy Triangle Report: RichAds Case Study

The case study highlights how the customer used a “calendar push” approach - a technique that, according to malware-guide.com, places event entries on a target’s calendar that when clicked on redirects to malicious or unsafe online sources.

And RichAds did more than just place the ads, according to the case study: “All creatives were mainly produced by RichAds". In 2 months, there were 67 creatives total.” Here is an image of the case study featured on RichAds’ website:

What was the result? According to the case study, an ad spend of $8,360 led to 1.67 million clicks and 32,153 installs. The intent was to get targets to click and install by using fear tactics.