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CYBER BULLYING: OUR POLL RESULTS AND THE SUPER BOWL AD

Digital Citizens, Friday, February 6, 2015

Did you catch the ad Coca-Cola ran during the Super Bowl? It’s part of their new #MakeItHappy campaign, and it highlights one of the most prevalent problems teens and adults alike face online today: cyber bullying. Check it out if you haven’t already.

Coca-Cola’s message of making the Internet a happier place is one that we’ve long supported. In fact, their ad underscores the results of Digital Citizens’ recent cyber bullying poll.

What Digital Citizens are Saying

We asked, you answered.  And what you said is helping us put a spotlight on cyber bullying—your experiences with it, who it’s affecting, and who should be responsible.  Here are some of the highlights from our poll:

  • When asked about their personal experience with cyberbullying:
    • 23% said they had been the victim of cyber bullying
    • Nearly 20% knew someone who had been bullied online
    • 10% knew someone who had been a cyber bully before
    • 5% said their children had been the victim

  • A large majority (71%) agreed that cyber bullying can happen to anyone, regardless of age.  Meanwhile, roughly a quarter (24%) felt that teenagers were most likely to become victims of cyber bullying.

  • Parents should be the most responsible for preventing cyber bullying, according to 40% of our poll respondents.  After parents, many of our participants believe Internet companies and schools also have a responsibility to help prevent cyber bullying, at 20% and 7%, respectively.

Thanks to everyone who participated in our cyber bullying poll. Watch our blog and social media for more information as we continue discussing this critical issue.

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